Start with Why

Simon Sinek has a powerful TED talk that is consistently in the top 10 most popular TED talks. In the talk he gives an overview of his book: Start with Why.

The essence of the TED talk and the book is: 

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.